diff --git a/database.py b/database.py
index e0ee891..e0a031f 100644
--- a/database.py
+++ b/database.py
@@ -206,6 +206,8 @@ class Admin(TableDeclarativeBase):
     edit_products = Column(Boolean, default=True)
     receive_orders = Column(Boolean, default=True)
     create_transactions = Column(Boolean, default=True)
+    display_on_help = Column(Boolean, default=False)
+    is_owner = Column(Boolean, default=False)
     # Live mode enabled
     live_mode = Column(Boolean, default=False)
 
@@ -290,4 +292,6 @@ class OrderItem(TableDeclarativeBase):
 
 # If this script is ran as main, try to create all the tables in the database
 if __name__ == "__main__":
+    print("Creating tables...")
     TableDeclarativeBase.metadata.create_all()
+    print("Done!")
diff --git a/strings.py b/strings.py
index a97a02a..d4df8c1 100644
--- a/strings.py
+++ b/strings.py
@@ -74,15 +74,18 @@ conversation_confirm_cart = "Il tuo carrello contiene questi prodotti:\n" \
 conversation_live_orders_start = "Hai avviato la modalità Ordini Live!\n" \
                                  "Per interrompere il flusso di ordini, manda un qualsiasi messaggio in chat."
 
+# Conversation: help menu has been opened
+conversation_open_help_menu = "Che tipo di assistenza desideri ricevere?"
+
 # Notification: the conversation has expired
 conversation_expired = "🕐 Il bot non ha ricevuto messaggi per un po' di tempo, quindi ha chiuso la conversazione.\n" \
                        "Per riavviarne una nuova, invia il comando /start."
 
 # User menu: order
-menu_order = "🛍 Ordina"
+menu_order = "🛒 Ordina"
 
 # User menu: order status
-menu_order_status = "❓ Stato ordini"
+menu_order_status = "🛍 Stato ordini"
 
 # User menu: add credit
 menu_add_credit = "💵 Aggiungi fondi"
@@ -144,6 +147,15 @@ menu_add_to_cart = "➕ Aggiungi"
 # Menu: remove from cart
 menu_remove_from_cart = "➖ Rimuovi"
 
+# Menu: help menu
+menu_help = "❓ Aiuto, assistenza e informazioni"
+
+# Menu: guide
+menu_guide = "📖 Guida"
+
+# Menu: contact the shopkeeper
+menu_contact_shopkeeper = "👨‍💼 Contatta il negozio"
+
 # Emoji: unprocessed order
 emoji_not_processed = "*️⃣"
 
@@ -237,6 +249,15 @@ bot_info = 'Questo bot utilizza <a href="https://github.com/Steffo99/greed">gree
            ' <a href="https://github.com/Steffo99/greed/blob/master/LICENSE">Affero General Public License 3.0</a>.\n' \
            'Il codice sorgente di questa versione è disponibile <i>qui</i>.\n'
 
+# Help: guide
+help_msg = "La guida del bot non è ancora disponibile.\n" \
+           "Riprova più avanti!"
+
+# Help: contact shopkeeper
+contact_shopkeeper = "Attualmente, il personale disponibile ad offrire assistenza agli utenti è composto da:\n" \
+                     "{shopkeepers}\n" \
+                     "Tocca sul nome di uno di loro per contattarli in una chat di Telegram."
+
 # Success: product has been added/edited to the database
 success_product_edited = "✅ Il prodotto è stato aggiunto/modificato con successo!"
 
diff --git a/worker.py b/worker.py
index ec7bfe7..628a53d 100644
--- a/worker.py
+++ b/worker.py
@@ -243,7 +243,7 @@ class ChatWorker(threading.Thread):
             keyboard = [[telegram.KeyboardButton(strings.menu_order)],
                         [telegram.KeyboardButton(strings.menu_order_status)],
                         [telegram.KeyboardButton(strings.menu_add_credit)],
-                        [telegram.KeyboardButton(strings.menu_bot_info)]]
+                        [telegram.KeyboardButton(strings.menu_help), telegram.KeyboardButton(strings.menu_bot_info)]]
             # Send the previously created keyboard to the user (ensuring it can be clicked only 1 time)
             self.bot.send_message(self.chat.id,
                                   strings.conversation_open_user_menu.format(credit=utils.Price(self.user.credit)),
@@ -251,7 +251,8 @@ class ChatWorker(threading.Thread):
                                   parse_mode="HTML")
             # Wait for a reply from the user
             selection = self.__wait_for_specific_message([strings.menu_order, strings.menu_order_status,
-                                                          strings.menu_add_credit, strings.menu_bot_info])
+                                                          strings.menu_add_credit, strings.menu_bot_info,
+                                                          strings.menu_help])
             # If the user has selected the Order option...
             if selection == strings.menu_order:
                 # Open the order menu
@@ -268,6 +269,10 @@ class ChatWorker(threading.Thread):
             elif selection == strings.menu_bot_info:
                 # Display information about the bot
                 self.__bot_info()
+            # If the user has selected the Help option...
+            elif selection == strings.menu_help:
+                # Go to the Help menu
+                self.__help_menu()
 
     def __order_menu(self):
         """User menu to order products from the shop."""
@@ -953,6 +958,35 @@ class ChatWorker(threading.Thread):
         # Notify the admin of the success
         self.bot.send_message(self.chat.id, strings.success_transaction_created)
 
+    def __help_menu(self):
+        """Help menu. Allows the user to ask for assistance, get a guide or see some info about the bot."""
+        # Create a keyboard with the user help menu
+        keyboard = [[telegram.KeyboardButton(strings.menu_guide)],
+                    [telegram.KeyboardButton(strings.menu_contact_shopkeeper)],
+                    [telegram.KeyboardButton(strings.menu_bot_info)],
+                    [telegram.KeyboardButton(strings.menu_cancel)]]
+        # Send the previously created keyboard to the user (ensuring it can be clicked only 1 time)
+        self.bot.send_message(self.chat.id,
+                              strings.conversation_open_help_menu,
+                              reply_markup=telegram.ReplyKeyboardMarkup(keyboard, one_time_keyboard=True),
+                              parse_mode="HTML")
+        # Wait for a reply from the user
+        selection = self.__wait_for_specific_message([strings.menu_guide, strings.menu_contact_shopkeeper,
+                                                      strings.menu_cancel])
+        # If the user has selected the Guide option...
+        if selection == strings.menu_guide:
+            # Send them the bot guide
+            self.bot.send_message(self.chat.id, strings.help_msg)
+        # If the user has selected the Order Status option...
+        elif selection == strings.menu_contact_shopkeeper:
+            # Find the list of available shopkeepers
+            shopkeepers = self.session.query(db.Admin).filter_by(display_on_help=True).join(db.User).all()
+            # Create the string
+            shopkeepers_string = "\n".join([admin.user.mention() for admin in shopkeepers])
+            # Send the message to the user
+            self.bot.send_message(self.chat.id, strings.contact_shopkeeper.format(shopkeepers=shopkeepers_string))
+        # If the user has selected the Cancel option the function will return immediatly
+
     def __graceful_stop(self):
         """Handle the graceful stop of the thread."""
         # Notify the user that the session has expired and remove the keyboard